Using Fuel instead of steps as the metric can be confusing, but at least it takes into account a more complex equation for activity. This type of social competition and friendly gamified pressure is not unique - Fitbit and Jawbone have it, too - but Nike's is clearly more oriented toward a more boiled-down, gamelike, active style. Nike says it's the friendly competition among your peers, contacts, and friends that will push you toward your Fuel point goal that much faster. Nike makes suggestions for starting points based on average people of your age and gender, but I found myself tweaking my daily goal upward once I understood that, for me, 3,000 Fuel points roughly matches up to how much my daily 10,000 steps will earn me. Two looks at the clean but perhaps overly simplified app interface.

Charging via USB only took me a little over an hour. Over the course of a week of solid use and many wireless syncs, I only needed one recharge. The new FuelBand SE has it, and it enables devices to connect and disconnect and sync automatically in the background, with less strain on the battery. Additionally, a limited-edition Rose Gold version sells for a higher $169, with a metallic clasp.īluetooth 4.0: Automatic syncing.sometimesĪll of the top-of-the-line wearable-tech products have begun adopting Smart Bluetooth, otherwise known as Bluetooth LE or Bluetooth 4.0. The FuelBand's color schemes include electric orange, pink, and yellow underbellies (Total Crimson, Pink Foil and Volt), but from the top, everything's black except the Nike logo highlighted around the clasp. The readout runs across the band, so you have to turn your wrist - it's odd, but it works.

The big, bannerlike LED array feels like a mini billboard on your wrist, and glows futuristically up from the rubberized black band.

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